Occupation · SOC 11-2021

Marketing Managers: pay and where the jobs are

What marketing managers earn in the U.S., how pay varies across workers and states, and tools to plan around it.

BLS May 2025 data · methodology

National pay, May 2025

$166,790 median annual wage

Mean (average) annual wage
$177,770
Median hourly wage
$80.19
Mean hourly wage
$85.47
Employment
395,240

Source: U.S. Bureau of Labor Statistics, OEWS May 2025 (released 2026-05-15), SOC 11-2021.

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How much do marketing managers make?

The median annual wage for marketing managers was $166,790 in May 2025, so half of workers earned more and half earned less. The lowest-paid 10% earned less than $90,260 and the highest-paid 10% more than $293,610. As an hourly rate, the median is $80.19. About 395,240 people work in this occupation nationwide. The highest state medians are in Massachusetts ($212,020), California ($193,620) and Virginia ($187,820). After taxes and local prices, though, a median paycheck goes furthest in South Dakota.

Pay ladder

What each step of the pay range for marketing managers looks like per month. Take-home here includes federal tax, Social Security and Medicare for a single filer; add your state in the paycheck calculator.

Marketing Managers: pay at each percentile
StepAnnualHourlyMonthly grossMonthly after federal tax & FICA
10th percentile$90,260$43.39$7,522$6,027
25th percentile$123,020$59.15$10,252$7,946
Median$166,790$80.19$13,899$10,439
75th percentile$216,410$104.04$18,034$13,265
90th percentile$293,610$141.16$24,468$17,104

Marketing Managers: pay by state

50 states and territories have a published median, sorted from highest to lowest. The last two columns are our estimates: the median after 2026 federal and state taxes, and that take-home restated in national-average prices.

1

South Dakota

$142,148 take-home in national prices

2

Massachusetts

$137,061 take-home in national prices

3

Wyoming

$131,303 take-home in national prices

Where a median marketing manager paycheck goes furthest after 2026 taxes and BEA price levels.

Annual wages by state, May 2025, with after-tax and price-adjusted estimates
StateEmploymentMedian10th pct.90th pct.Median after tax*In national prices†
Massachusetts14,270$212,020$122,350$310,510$144,952$137,061
California54,660$193,620$104,370$326,400$127,327$114,999
Virginia6,890$187,820$107,710$292,430$129,655$128,240
Colorado6,010$182,730$121,560$289,870$128,026$124,235
New York54,000$181,200$104,140$324,310$125,023$115,846
New Jersey13,510$180,040$126,760$298,870$124,136$114,090
District of Columbia3,470$177,170$107,400$291,740$120,271$109,436
Minnesota8,500$173,300$103,160$303,350$118,183$119,836
Washington8,880$172,270$98,220$293,590$126,623$118,325
Connecticut5,800$169,240$101,330$283,930$117,191$113,108
South Dakota220$167,750$101,350$233,820$125,923$142,148
MontanaNot published$165,580$90,670$212,760$116,446$123,034
North Carolina10,790$165,480$96,760$274,100$118,278$125,392
Illinois21,140$162,860$95,990$276,340$114,664$114,712
Wyoming100$161,580$96,690$220,380$121,706$131,303
Oregon4,960$161,560$93,220$280,020$106,773$103,301
Georgia8,510$160,760$94,390$277,180$113,872$118,256
Kansas1,570$154,510$97,870$243,790$109,052$121,077
Maryland6,510$154,160$82,830$256,260$109,333$104,167
Pennsylvania13,840$150,810$76,990$246,320$109,609$112,337
Texas44,680$147,880$81,820$259,200$112,342$115,748
South Carolina3,760$143,290$79,870$275,430$102,705$109,553
New Hampshire1,460$143,280$96,990$229,920$109,198$104,832
Florida24,820$142,620$78,250$261,310$108,747$105,157
Idaho1,320$142,090$76,690$251,590$101,962$106,773
Utah6,100$139,830$79,400$229,240$100,617$101,774
Michigan6,620$138,510$80,260$222,910$100,302$104,245
Arkansas1,860$136,520$67,340$223,680$99,726$114,711
Indiana3,350$136,260$82,380$233,460$100,410$107,587
Maine1,320$135,380$92,710$232,310$94,967$97,854
Wisconsin4,890$133,600$83,990$211,990$96,160$102,194
Ohio10,620$132,330$77,490$224,990$98,511$106,184
Arizona4,870$132,220$86,010$225,150$98,727$98,063
Tennessee7,730$131,990$78,790$222,680$101,481$110,462
Iowa2,210$131,120$80,160$203,180$96,556$110,020
Missouri6,550$130,550$76,160$226,700$95,298$104,935
Kentucky1,930$128,930$77,340$204,550$94,995$105,364
Oklahoma1,420$126,920$69,990$210,760$92,850$105,700
North Dakota180$125,580$78,340$198,340$95,910$107,814
New Mexico800$122,980$77,540$204,770$90,628$98,282
Louisiana940$120,650$72,800$208,180$90,474$102,570
Alabama1,540$120,160$70,790$225,300$88,475$99,608
Hawaii570$117,770$68,610$218,210$84,144$76,529
Alaska240$116,270$79,640$196,800$90,355$88,273
Nebraska1,910$110,570$74,510$194,650$82,465$91,523
Nevada3,430$107,550$66,660$221,890$84,491$84,509
Mississippi770$100,940$61,790$209,090$76,536$88,020
West Virginia300$98,750$70,970$194,200$74,667$83,430
Virgin Islands60$97,760$74,030$134,870——
Guam120$79,890$46,870$139,050——

Source: U.S. Bureau of Labor Statistics, OEWS May 2025 (released 2026-05-15), SOC 11-2021. *Our estimate for a single filer paid biweekly with no pre-tax deductions or local tax, 2026 federal and state rules. †Take-home ÷ BEA Regional Price Parity × 100 (2024 price levels).

Sources

  1. OEWS May 2025 (oesm25nat.zip) — U.S. Bureau of Labor Statistics. Accessed 2026-10-09.
  2. OEWS May 2025 (oesm25st.zip) — U.S. Bureau of Labor Statistics. Accessed 2026-10-09.